Job Title: Digital Marketer / PR Executive
Company: Pathway Holdings Limited
Industry: Investment & Financial Services
Location: Lekki Phase 1, Lagos
Employment Type: Full-Time
Work Mode: On-site (Mon – Fri)

Job Summary
The Digital Marketer is responsible for enhancing the digital visibility, brand reputation, and public image of Pathway Holdings Limited and its subsidiaries- Pathway Advisory Limited, Pathway Asset Management, and Fundbox Financial Services Limited. The role focuses on executing digital marketing initiatives, developing high-impact content, and supporting brand-building efforts across all online and offline communication channels.
Key Responsibilities

1. Digital Marketing Strategy & Execution
   • Develop and implement digital marketing plans to support brand awareness, product campaigns, investor education, and lead generation.
   • Manage and optimize online advertising campaigns (Google Ads, LinkedIn Ads, Meta Ads, etc.).
   • Oversee SEO, SEM, and website optimization efforts to improve ranking and visibility.
   • Design and manage email marketing campaigns, newsletters, and automated drip sequences.
2. Content Development
   • Produce digital content including articles, blogs, infographics, campaign materials, newsletters, and marketing collaterals.
   • Simplify complex financial and investment topics into clear, engaging content for diverse audiences.
   • Collaborate with the Communications and Social Media teams to ensure consistency in messaging and branding across all platforms.
3. Brand & Reputation Management
   • Assist in protecting and enhancing the corporate reputation of the Group and its subsidiaries.
   • Conduct online sentiment analysis and monitor digital mentions of the brand.
4. Analytics & Performance Monitoring
   • Track and report the performance of digital campaigns and PR activities.
   • Analyze key metrics (traffic, leads, engagement, impressions, sentiment, conversions, etc.).
   • Provide data-driven recommendations to optimize digital and PR strategies.
5. Stakeholder & Internal Communications Support
   • Prepare communication materials for investors, partners, regulators, and clients.
   • Support internal communications including group-wide updates, newsletters, and staff engagement content.
   • Assist in organizing corporate events, webinars, and investor-related activities.
6. Collaboration & Cross-Functional Coordination
   • Work closely with the Corporate Communications, social media, Marketing, and Business Development teams.
   • Coordinate with external designers, media partners, digital agencies, and vendors where required.
   Qualifications & Experience
   • Bachelor’s degree in marketing, Communications, Mass Communication, Business, or related field.
   • 3-6 years experience in digital marketing, PR, or corporate communications, preferably within investment, financial services, capital markets, banking, or fintech.
   • Experience with digital marketing tools (Google Analytics, Email marketing platforms, Meta Business Suite, SEM tools).
   • Familiarity with PR practices, media interactions, and corporate communication standards.
   • Strong writing, editing, and storytelling skills.

Required Skills & Competencies
• Solid understanding of financial services marketing and regulatory communication guidelines.
• Excellent digital marketing skills (SEO, SEM, analytics, automation, paid ads).
• Strong PR and media relations skills.
• Exceptional writing and content creation abilities.
• Data-driven mindset with strong analytical skills.
• Creativity, attention to detail, and brand consistency.
• Ability to work in a fast-paced, corporate environment.
• High level of professionalism and discretion