Job Title: Social Media Manager / Content Creator
Company: Pathway Holdings Limited
Industry: Investment & Financial Services
Location: Lekki Phase 1, Lagos
Employment Type: Full-Time
Work Mode: On-site (Mon – Fri)

Job Summary
The Social Media Manager/Content Creator is responsible for developing, executing, and managing digital content strategies that enhance the online presence of Pathway Holdings Limited and its subsidiaries- Pathway Advisory Limited, Pathway Asset Management, and Fundbox Financial Services Limited. The role ensures brand consistency, drives audience engagement, and supports marketing, corporate communications, and investor-focused initiatives across all digital platforms.

Key Responsibilities

1. Digital Strategy & Social Media Management
   • Develop and implement tailored social media strategies across LinkedIn, Instagram, X, Facebook, YouTube, and other platforms relevant to the financial services industry.
   • Manage daily operations of all corporate social media accounts.
   • Create and maintain a social media calendar aligned with corporate activities, campaigns, and announcements.
   • Monitor industry trends, social listening insights, and competitor activities.
2. Content Creation & Storytelling
   • Create high-quality, engaging content including graphics, short videos, motion graphics, infographics, newsletters, and thought-leadership posts.
   • Develop content that simplifies investment concepts, financial services, and corporate milestones for diverse audiences.
   • Draft compelling copy for social posts, website updates, and digital campaigns.
   • Ensure brand voice, tone, and messaging are consistent across all platforms.
3. Website & Digital Asset Management
   • Support updates to the Group’s website and landing pages.
   • Manage digital assets such as corporate photos, videos, brand templates, and media libraries.
   • Collaborate with IT and Communications to ensure accuracy and timeliness of online information.
4. Analytics & Performance Reporting
   • Track and analyze performance metrics (engagement, reach, impressions, conversions, website traffic, sentiment, etc.).
   • Prepare weekly and monthly performance reports for the Head of Communications.
   • Use data insights to optimize content, scheduling, and platform strategies.
5. Campaign Management
   • Plan and execute targeted digital campaigns for product launches, investment updates, awards, events, and corporate announcements.
   • Collaborate with Marketing and Business Development teams to drive brand awareness and lead-generation activities.
   • Manage paid advertising campaigns when required.
6. Compliance & Reputation Management
   • Ensure all digital content complies with regulatory standards in the investment and financial services industry.
   • Monitor online mentions and sentiment to support reputation management efforts.
   • Flag and escalate potential crisis or sensitive issues to the Communications team.
7. Collaboration & Support
   • Work closely with Corporate Communications, Advisory, Asset Management, and Fundbox teams.
   • Support internal communication initiatives through digital content creation.
   • Coordinate with external vendors, designers, and influencers (where applicable).

Qualifications & Experience
• Bachelor’s degree in mass communication, Marketing, Digital Media, Journalism, or related field.
• 3-6 years of experience in social media management and content creation, preferably within investment, financial services, fintech, or corporate environment.
• Proven experience in digital content strategy, video editing, and graphic design.
• Proficiency in tools like Canva, Adobe Suite, CapCut, Figma, and social media analytics tools.

Required Skills & Competencies
• Strong storytelling and copywriting abilities.
• Excellent understanding of social media algorithms and digital trends.
• Creative thinking with the ability to simplify complex financial concepts.
• Strong attention to detail and brand consistency.
• Ability to multitask and deliver high-quality content under tight deadlines.
• Data-driven mindset with strong analytical and reporting skills.
• Professionalism, discretion, and good judgment when handling corporate information.